Mark Shephard

Mark Shephard

Social media and the indyref
University of Strathclyde
Senior Lecturer

Biography

Research includes: views on independence and nationalities; effects of social media on young people; whether social media has deliberative qualities; legislative impact on governments; youth parliaments; and image and voting behaviour. My most recent research on social media has been used to develop teaching guides and exercises for the classroom and has also been disseminated via a Political Studies Association youth politics publication, as well as having been adapted for a worldwide audience in a 2014 Tedx talk on Youtube (https://www.youtube.com/watch?v=I-YUVP7G524).

Expertise

Social media

Posts by this author

Do's and dont's: a guide to getting involved in the online referendum debate

Mark Shephard asks are you aware of the ‘6 Fs’? Things to check before you post and engage with others online.

Tipping point online, tripping point offline?

In a post recently published on Discover Society, Mark Shephard and Stephen Quinlan of the University of Strathclyde analyse the social media engagement of the Yes Scotland and Better Together campaigns.

So Who is winning the Enthusiasm Race? The Visibility of the Two Campaigns on Social Media

Mark Shephard looks at how the campaigns are engaging with their supporters using social media.