This session examines how political parties approached candidate selection, crafted their messaging, and built their political brands during the 2024 general election campaign. The speakers will discuss the effectiveness of these strategies, their impact on party competition and public debates, and their implications for future campaigns and the political landscape in Scotland and the UK.

Speakers:

Anand Menon, Professor of European Politics and Foreign Affairs and Director of UK in a Changing Europe

Michael Crick, broadcaster, journalist and author, running @TomorrowsMPs on X

Rachel Amery, political correspondent at the Scotsman